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Set up by John Emary, Aquascutum began as a Mayfair tailors in 1851. From the beginning, fine craftsmanship and technical innovation have been at the forefront of the brand, and two years after opening, Emary created and patented the first waterproof textile. This unique development led to inspire the brand’s name, which translates as ‘water shield’, from Latin. Now a global brand, selling menswear, womenswear and accessories worldwide, the brand prides itself on its British heritage, whilst staying modern and evolving with the current fashion market.